We are currently reviewing the design of the proposal.
Thank you to everyone who participated in the March 2024 consultation.
3989 unique visitors viewed our consultation website.
218 people submitted feedback about the proposal.
We’ve reviewed the feedback and made some changes.
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50% support the principle
33% do not support the principle
17% indicated they needed more information
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Of those who support the principle:
• Equally divided on their opinion of Build To Rent
• Most likely to believe the existing building is a local landmark
• Most likely accept that some new construction is necessary
• Most unlikely to be unsure of the preferred colour scheme
• Most likely to support the proposal as offered, and / or with suggestions
• Most likely to be an owner-occupier and 35 years and older
Common themes
• Support the retention of the main building and accept alterations
• Generally supportive of materials which reflect the existing character
• Frequently question the aesthetics of the taller building
• Frequently question the impact of the taller building
• Frequently question the matter of parking
• Frequently question the matter of community infrastructure (health, education…)
• Frequently suggest on-site leisure in the retail spaces instead of shops
• Occasionally question the matter of flood risk and mitigation
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Of those who do not support the principle
• Most unlikely to support Built To Rent
• Most likely to believe the existing building is a local landmark
• Equally divided on their opinion of the need for some new construction
• Most unlikely to be unsure of their preferred colour scheme
• Most unlikely to accept the proposal
• Most likely to be an owner-occupier and 35 years and older
Common themes
• Support retention of the building without alteration or extension
• Generally unsupportive of the provision of new homes in Staines
• Frequently question the provision of apartments in Staines
• Frequently question new construction
• Frequently comment on alternative and leisure uses for the existing building
• Frequently question the matter of community infrastructure
• Frequently question the matter of flood risk and mitigation
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We have summarised the main issues to come out of the consultation and listed them below. We have also made some changes to the proposal which you can view in the slideshow and provide feedback.
Just before we go into the detail of the changes, we wanted to share some more information about Build To Rent.
‘What is it?’ we hear you say. Here goes…
The developments are usually owned by professional management companies. Landlords benefit from long-term stable incomes and tenants benefit from security of tenure, town centre locations and access to communal facilities, inclusive amenities and a sense of community not offered by traditional rental properties. Build To Rent is a common product across the US and Europe, only making a real entry into the UK housing market since 2008.
The national housing supply issues are well-publicised. Both local and national governments acknowledge that rental homes are an important part of the overall housing mix, which is why there has been increasing competition to improve the quality of not just the homes people live in, but also the opportunities to improve the amenities on offer and give renters a sense of security and home. It is the additional amenities which is fuelling the popularity behind build to rent, the emphasis on a sense of community, belonging and a connection with the place people live.
The images below give you an example of the sort of things on offer to tenants in new purpose-built rental communities.
Themes to come out of the consultation
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The existing building requires significant alteration and investment. The proposed development needs to be offered on a viable and deliverable basis. We do understand that there is some local concern about the height of the taller building (Southern extension). However, there is an acknowledgement from a significant group of those we consulted with that the existing building requires investment and that this necessitates a taller building to offset the cost of doing so. We have tried to do this in a way which lessens the impact on the existing building and sits back from the key views within the Conservation Area. We have tried to establish ways in which we can reduce the scale of the tall building, in doing so, we have removed parts of the taller element to lessen the dominance. The changes can be viewed in the slideshow.
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Retaining the heritage of this site is an important aim of our proposal. We have retained the most important parts of the building, an ambition which is widely accepted and welcomed by those we consulted with. The two storey extension is considered acceptable by professional heritage consultants, local stakeholders and the wider community. The taller building is proposed to have its own identity, whilst incorporating design elements and a colour palette which reflects the character of the existing building.
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In short: the development ground floor level will be higher than the modelled flood risk, with a water-proofed basement, and storage tanks to reduce run-off rates.
The longer answer: We have reviewed the latest Strategic Flood Risk Assessment from 21 March 2024 which referred to our site. Most of the site is within Flood Zone 1 (the lowest risk area), with a small parcel located in Flood Zone 2 (medium risk). We have reviewed the latest available modelled flood extents for the River Thames obtained from the Environment Agency. These show that the 1 in 100 year plus climate change flood level is at 15.80m AOD. The proposed ground floor level is to be set at 17.18m AOD, which is significantly above the modelled flood level, and so would ensure that the development is above any predicted flood risk from the River Thames. In relation to groundwater flood risk, the site is in an area susceptible to high groundwater levels, which has caused some localised issues in basements along the High Stree, but has not affected the former Debenhams building. The surface water drainage strategy proposes a restricted discharge rate of 5l/s for all runoff from the development and has been agreed with Thames Water. Runoff will discharge to the existing Thames Water surface water sewer in Elmsleigh Road to the south-east. A below-ground storage tank located beneath the service area will be installed, and the tank will store runoff for all storm events up to and including the 1 in 100 year plus 40% climate change storm event. A full detailed assessment will be submitted with the planning application and will need to satisfy the relevant agencies.
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Developers need to pay towards community infrastructure. This proposal will generate two forms of payment: Community Infrastructure Levy (CIL) which is based on the floor area of the development and will be approximately £400,000; and, a S106 Agreement which will provide additional investment in local services. Both sums and the way in which they are distributed is set by Spelthorne Council.
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The ground floor is divided into two components: the residents amenity space which is allocated for use by the tenants of the new homes; and, the space primarily facing the High Street and Corner. Two spaces are identified as being suitable for retail, however, there was divided opinion on this part of the proposal. As such, we are exploring the opportunity for the space to accommodate leisure or community uses. This option would be wholly dependent on the availability of a suitable operator to provide an appropriate town centre use. This will be reflected in the planning application with a ‘Sui generis’ use being applied for. This allows much greater flexibility for the use of this space.
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The development is being offered as a car-free Build-To-Rent community, although does provide four spaces on-site primarily aimed at accessible needs. There are several reasons why this is the case. Firstly, the site is right at the centre of the town within walking distance of all major services and shops. We know from our own engagement that the community does not want lots more cars driving in and out of the town centre, partly due to concerns about congestion and due to environmental reasons. We agree. Secondly, Build To Rent tenants are less likely to own a car, less likely to have a drivers license, and less likely to rely on private cars for getting around, especially when they’re living right in the middle of the town centre. If someone has need for a car regularly, then this isn’t the best place for them. However, we do recognise that there will be occasional car users, and we have agreed to support a Car Club which can be used by anyone locally.
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Local authorities are required to have a five year housing land supply to ensure that local housing need is met. The land supply was 3.52 years when reviewed in 2023, although it is likely that this has been impacted by recent decisions to alter how sites are allocated and therefore reducing the available supply. Landowners and developers support this objective by preparing proposals for new homes on sites which can be constructed within that timeframe. The former Debenhams is referred to as brownfield land (previously developed) and sustainably located (within walking distance to major services and public transport), meaning that it would be considered a preferential site when comparing to Green Belt land or sites which are not so well connected to services and transport. There is also significant demand for one and two bedroom homes in the town centre of Staines. This is a clear demonstration that people want to live closer to the town centre.
Take a look at the slideshow below and send us your feedback.
Do you like the changes?
We’d welcome your feedback on the changes we have made. We will review the feedback and provide an update if any further changes are made to the proposal. Please make sure you check the box for updates if you wish to be kept up-to-date.